Marketing, AS

The program is designed to provide students with the opportunity to obtain a degree or certificate in marketing. The student will explore opportunities in the marketing field, acquire basic marketing terminology, applying marketing concepts to the role of marketing in society and in the business firm, and balance factors that influence marketing decision-making in the global economy. Competency will be measured by examinations, projects, and case problems.

For Gainful Employment program information for the Business program options offered at El Camino College, please visit www.elcamino.edu/academics/business/marketing.

A minimum of 12 units must be completed at El Camino College.

Required Core:

• BUS 101 - Introduction to Business 3 units
• BUS 108 - Written Business Communications 3 units
• BUS 110 - Marketing 3 units
• BUS 112 - Advertising 3 units
• BUS 122 - Human Relations in Organizations 3 units
• CIS 13 - Computer Information Systems 3 units
• LAW 5 - Business Law 3 units

6-7 units from:

• BUS 150 - Financial Accounting 4 units
• or
• BUS 126 - Accounting for Small Business 3 units
• BUS 119 - Principles of Retailing Management 3 units
• or
• BUS 124 - Entrepreneurship Start-up Planning and Funding 3 units